Stories

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eHQ Stories allow your community and you to better listen, understand, empathise and relate to others.

Stories are a safe way to gather personal narratives. The idea being that, particularly in more emotional and potentially fraught contexts, you don't want to encourage disparagement or destructive debate of one person's perspective. You simply want to honour the individual's experience.

Stories are at the heart of a community's shared experiences.

The stories we tell ourselves and the stories we share determine who we are and contextualise how we respond to the world around us.

Sharing stories affects both the story teller and the listener (or reader) profoundly at both an emotional and cognitive level.

Emotional resonance that creates some form of empathy or understanding is a critical element in creating an "engaged" community, rather than simply a "consulted" community.

eHQ Stories allow your community and you to better listen, understand, empathise and relate to others.

Stories are a safe way to gather personal narratives. The idea being that, particularly in more emotional and potentially fraught contexts, you don't want to encourage disparagement or destructive debate of one person's perspective. You simply want to honour the individual's experience.

Stories are at the heart of a community's shared experiences.

The stories we tell ourselves and the stories we share determine who we are and contextualise how we respond to the world around us.

Sharing stories affects both the story teller and the listener (or reader) profoundly at both an emotional and cognitive level.

Emotional resonance that creates some form of empathy or understanding is a critical element in creating an "engaged" community, rather than simply a "consulted" community.

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  • Share StoryTelling in Conflict Situations on Facebook Share StoryTelling in Conflict Situations on Twitter Share StoryTelling in Conflict Situations on Linkedin Email StoryTelling in Conflict Situations link

    StoryTelling in Conflict Situations

    almost 11 years ago

    The recounting of personal stories in situations, which aim to reduce inter-group conflicts and to enhance peacebuilding and reconciliation between adversaries, has been used within the last decade in a number of contexts around the world. Perhaps the most famous context is the Truth and Reconciliation Commission (TRC), which was established in South Africa in 1995 in order to start healing some of the deep wounds of the Apartheid years.[17] The main vehicle of the TRC for this purpose was public storytelling: "...The objectives of the Commission shall be to promote national unity and reconciliation in a spirit... Continue reading

    The recounting of personal stories in situations, which aim to reduce inter-group conflicts and to enhance peacebuilding and reconciliation between adversaries, has been used within the last decade in a number of contexts around the world. Perhaps the most famous context is the Truth and Reconciliation Commission (TRC), which was established in South Africa in 1995 in order to start healing some of the deep wounds of the Apartheid years.[17] The main vehicle of the TRC for this purpose was public storytelling: "...The objectives of the Commission shall be to promote national unity and reconciliation in a spirit of understanding which transcends the conflicts...of the past by...establishing as complete a picture as possible of the causes, nature and extent of the gross violations of human rights which were committed during the period... including... the perspectives of the victims and the motives and perspectives of the persons responsible for the commission of the violations...the granting of amnesty to persons who make full disclosure of all the relevant facts relating to acts associated with a political objective...and ...making known the fate or whereabouts of victims and by restoring the human and civil dignity of such victims by granting them an opportunity to relate their own accounts of the violations of which they are the victims..."[18]

    Storytelling and narratives have been used since the 1990s to reduce conflicts and work toward reconciliation between Catholics and Protestants in Northern Ireland, blacks and whites in South Africa, Palestinians and Israelis, and between descendants of Holocaust survivors and Nazi perpetrators. Two examples of institutions/groups in which I am involved that use stories and storytelling for these purposes are PRIME -- the Peace Research Institute in the Middle East and the TRT -- To Reflect and Trust.

    Extract from Narratives and StoryTelling by Julia Chaitan

  • Share The Future of StoryTelling on Facebook Share The Future of StoryTelling on Twitter Share The Future of StoryTelling on Linkedin Email The Future of StoryTelling link

    The Future of StoryTelling

    almost 11 years ago


    From Future of Storytelling summit and neuroeconomics pioneer Paul Zak, director of the Center for Neuroeconomic Studies and author of The Moral Molecule: The Source of Love and Prosperity, comes this short film on empathy, neurochemistry, and the dramatic arc, directed and edited by my friend Kirby Ferguson and animated by Henrique Barone.

    Zak takes us inside his lab, where he studies how people respond to stories. What he found is that even the simplest narrative can elicit powerful empathic response by triggering the release of neurochemicals like cortisol and oxytocin,... Continue reading


    From Future of Storytelling summit and neuroeconomics pioneer Paul Zak, director of the Center for Neuroeconomic Studies and author of The Moral Molecule: The Source of Love and Prosperity, comes this short film on empathy, neurochemistry, and the dramatic arc, directed and edited by my friend Kirby Ferguson and animated by Henrique Barone.

    Zak takes us inside his lab, where he studies how people respond to stories. What he found is that even the simplest narrative can elicit powerful empathic response by triggering the release of neurochemicals like cortisol and oxytocin, provided it is highly engaging and follows the classic dramatic arc outlined by the German playwright Gustav Freytag 150 years ago.

    Extract from The Neurochemistry of Empathy, Storytelling, and the Dramatic Arc, Animated
  • Share Stories leap frog technology, taking us to authentic experience on Facebook Share Stories leap frog technology, taking us to authentic experience on Twitter Share Stories leap frog technology, taking us to authentic experience on Linkedin Email Stories leap frog technology, taking us to authentic experience link

    Stories leap frog technology, taking us to authentic experience

    almost 11 years ago

    Stories are authentic human experiences. Stories leap frog the technology and bring us to the core of experience, as any good storyteller (transmedia or otherwise) knows. There are several psychological reasons why stories are so powerful.
    • Stories have always been a primal form of communication. They are timeless links to ancient traditions, legends, archetypes, myths, and symbols. They connect us to a larger self and universal truths.
    • Stories are about collaboration and connection. They transcend generations, they engage us through emotions, and they connect us to others. Through stories we share... Continue reading

    Stories are authentic human experiences. Stories leap frog the technology and bring us to the core of experience, as any good storyteller (transmedia or otherwise) knows. There are several psychological reasons why stories are so powerful.
    • Stories have always been a primal form of communication. They are timeless links to ancient traditions, legends, archetypes, myths, and symbols. They connect us to a larger self and universal truths.
    • Stories are about collaboration and connection. They transcend generations, they engage us through emotions, and they connect us to others. Through stories we share passions, sadness, hardships and joys. We share meaning and purpose. Stories are the common ground that allows people to communicate, overcoming our defenses and our differences. Stories allow us to understand ourselves better and to find our commonality with others.
    • Stories are how we think. They are how we make meaning of life. Call them schemas, scripts, cognitive maps, mental models, metaphors, or narratives. Stories are how we explain how things work, how we make decisions, how we justify our decisions, how we persuade others, how we understand our place in the world, create our identities, and define and teach social values.
    • Stories provide order. Humans seek certainty and narrative structure is familiar, predictable, and comforting. Within the context of the story arc we can withstand intense emotions because we know that resolution follows the conflict. We can experience with a safety net.
    • Stories are how we are wired. Stores take place in the imagination. To the human brain, imagined experiences are processed the same as real experiences. Stories create genuine emotions, presence (the sense of being somewhere), and behavioral responses.
    • Stories are the pathway to engaging our right brain and triggering our imagination. By engaging our imagination, we become participants in the narrative. We can step out of our own shoes, see differently, and increase our empathy for others. Through imagination, we tap into creativity that is the foundation of innovation, self-discovery and change.

    Extract from Psychology Today by Pamela Rutledge

  • Share Why Sharing Stories Brings People Together on Facebook Share Why Sharing Stories Brings People Together on Twitter Share Why Sharing Stories Brings People Together on Linkedin Email Why Sharing Stories Brings People Together link

    Why Sharing Stories Brings People Together

    almost 11 years ago
    What's your story

    A new neuroscience study may explain why telling stories builds empathy and also why, when you tell a good one, people act as if they're watching it unfold before them.

    A team of scientists at Princeton, led by Uri Hasson, had a woman tell a story while in an MRI scanner. Functional MRI scans detect brain activity by monitoring blood flow; when a brain region is active it needs more blood to provide oxygen and nutrients. The active regions light up on a computer screen. They recorded her story on a computer and monitored her brain activity as she spoke... Continue reading

    A new neuroscience study may explain why telling stories builds empathy and also why, when you tell a good one, people act as if they're watching it unfold before them.

    A team of scientists at Princeton, led by Uri Hasson, had a woman tell a story while in an MRI scanner. Functional MRI scans detect brain activity by monitoring blood flow; when a brain region is active it needs more blood to provide oxygen and nutrients. The active regions light up on a computer screen. They recorded her story on a computer and monitored her brain activity as she spoke. She did this twice, once in English and once in Russian; she was fluent in both languages. They then had a group of volunteers listen to the stories through headphones while they had their brains scanned. All of the volunteers spoke English, but none understood Russian. After the volunteers heard the story, Hasson asked them some questions to see how much of each story they understood.

    When the woman spoke English, the volunteers understood her story, and their brains synchronized. When she had activity in her insula, an emotional brain region, the listeners did too. When her frontal cortex lit up, so did theirs. By simply telling a story, the woman could plant ideas, thoughts and emotions into the listeners' brains.

    Hasson also looked at listening comprehension. He found that the more the listeners understood the story, the more their brain activity dovetailed with the speaker's. When you listen to stories and understand them, you experience the exact same brain pattern as the person telling the story.

    When the woman spoke Russian, the speaker-listener brain coupling disappeared. The woman tried to communicate something that had happened to her, but the listeners could not understand. Her voice had inflection and emotion, but without comprehensible words to clue them into the action, the listeners could not make sense of her story. Except in the early auditory regions involved in processing sounds, their brains did not have corresponding activity.

    When you tell a story to a friend, you can transfer experiences directly to their brain. They feel what you feel. They empathize. What's more, when communicating most effectively, you can get a group of people's brains to synchronize their activity. As you relate someone's desires through a story, they become the desires of the audience. When trouble develops, they gasp in unison, and when desires are fulfilled they smile together.

    Extract from Psychology Today by Joshua Gowin

Page last updated: 10 Apr 2026, 11:11 PM